Overwhelming majority say technology developements are driving new customer needs
More than two-thirds of IT channel firms now consider business transformation as essential in order to meet customer requirements, the latest market report from Agilitas IT Solutions has found.
According to the global channel services provider, 68% of businesses believe that channel companies must adapt and evolve to deal with customer demands, advancements in new technologies and other disruptive elements of the constantly changing IT and business landscape.
The report, which surveyed over 100 decision-makers from leading MSPs, resellers and channel service firms, also concluded that over three-quarters of businesses are either planning, in the process of, or already have, undergone a “transformational shift”.
More specifically, 15% of those have already undergone transformation to meet customer requirements, while 28% are currently in the process of “significant” transformation, Agilitas concluded.
“The results of our research make it clear that the vast majority of channel businesses understand the importance of transformation, and most are already taking steps to implement it,” said Richard Eglon, Marketing Director of Agilitas.
“It perhaps goes without saying that in order to make the most of a company’s people, finance and technology, and business models of disruption, innovation, collaboration, globalisation, and relevance, that company must be able to evolve and make changes to its current ways of doing business. You can have all the good intentions to adopt these approaches to business, but without the ability to be agile and transform, they are meaningless.”
The report, which concludes Agilitas’ ‘Channel in 2020′ campaign, also found that 81% of decision-makers cited the “relentless development of technology” and changing customer needs as a key factor in their transformation, while 65% said they have had a change in business model or change in short-term and long-term objectives.
Additionally, 60% of respondents said tech vendors are providing the necessary support for transformation and 47% claimed it was the senior management team leading transformation within customers’ businesses.