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Innovation Is Key to Channel Growth

06/05/20 | CONNECT

Agilitas Launches ‘Connect to Innovate’ Guide to Assist Channel Firms Leading channel services provider, Agilitas, is proud to announce the launch of its ‘Connect to Innovate’ guide, which is the first in the company’s series of ‘How-to’ reports. The reports are a central part of Agilitas’ channel insight campaign, CONNECT – Voice of the channel’,…

Agilitas Launches ‘Connect to Innovate’ Guide to Assist Channel Firms

Leading channel services provider, Agilitas, is proud to announce the launch of its ‘Connect to Innovate’ guide, which is the first in the company’s series of ‘How-to’ reports. The reports are a central part of Agilitas’ channel insight campaign, CONNECT – Voice of the channel’, which was launched back in 2019.

“As companies struggle with the impacts of lockdown, it is critical that innovation does not get sidelined or pushed to the bottom of the list,” commented Shaun Lynn, CEO, Agilitas. “I hope that this report will help channel firms to make the most of the quieter time that many management teams are experiencing, by providing them with insights and advice to help integrate innovation into their own business strategies. While the survey was conducted before the COVID-19 pandemic hit, the results are particularly relevant in these challenging times.”

In the Connect to Innovate report, Agilitas surveyed 250 channel leaders working in UK-headquartered businesses, with an annual turnover of over £5million. The results within the report are the findings of this commissioned research, carried out in partnership with leading research firm Opinion Matters in 2019.

When respondents were asked ‘How important do you think innovation is over the next 18 months for both your business and the IT channel as a whole?’, on a scale of 1-10, with 1 being ‘very unimportant’, and 10 being ‘very important’. The average answer was an overwhelmingly positive 8.4 – significantly higher than any of the average scores given for the Channel Confidence Index. In fact, over a third of respondents (36%) chose 10 – the highest possible answer to this question, and more than half (55%) chose either 9 or 10.

The most popular areas for innovation were: new technology (55% of respondents said they were currently innovating in this area), operations/logistics (52%), and digital transformation (51%). Security firms and new to market vendors were among the business types most likely to be seen as driving innovation, with born in the cloud providers, and distributors, not far behind.

“In this Connect to Innovate report, we provide the top advice and guidance from key decision-makers in the UK IT channel about innovation, technology and disruption,” Richard Eglon, Marketing Director comments. “We have also included a success story of Ricoh UK, where they discuss how they executed strategies like those suggested in this report, with great success.”

Eglon continues “To continue on from the Channel Confidence Index, we also asked respondents what advice they would give to fellow decision-makers in the industry. This ‘how-to’ guide looks into these responses and also discusses the need for innovation, as well as exploring technology and disruption in the channel.”

Agilitas plans to look further into these findings in the two additional upcoming ‘how-to’ guides, ‘Connect to Collaborate’ and ‘Connect to Transform’.

 

To download your copy of the CONNECT TO INNOVATE report or to access all of our other channel insights please click here

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