News

Channel Partners’ Reliance on Collaboration Is Lower Now Than in 2017

06/07/20 | Latest News

Agilitas Launches ‘CONNECT to Collaborate’ Guide to Help Channel Firms Survive and Thrive Through the Pandemic Leading channel services provider, Agilitas, is proud to announce the launch of its ‘CONNECT to Collaborate’ guide, which is the second in the company’s series of ‘How-to’ reports. The reports are a central part of Agilitas’ channel insight campaign,…

Agilitas Launches ‘CONNECT to Collaborate’ Guide to Help Channel Firms Survive and Thrive Through the Pandemic

Leading channel services provider, Agilitas, is proud to announce the launch of its ‘CONNECT to Collaborate’ guide, which is the second in the company’s series of ‘How-to’ reports. The reports are a central part of Agilitas’ channel insight campaign, ‘CONNECT – Voice of the Channel’, which was launched back in 2019.

The guide is based on the results of research commissioned by Agilitas, surveying leading channel decision-makers about their predictions for the future of the industry and the role that collaboration will play in this.

The research found that on average, channel leaders attribute only 17% of their revenue to collaboration and partnerships with other channel companies, compared to 25% in 2017. However, the majority of respondents expected to see an increase in levels of collaboration as they look to the future.

The most popular reasons given for partnering with other companies were that collaboration is more cost effective (according to 41.1% of respondents), and speed/efficiency (also selected by 41.1% of respondents). Other reasons included keeping up with regulation, and meeting customer demand.

“It has always been clear that collaboration is one of the ways that our industry differs – and stands out – from others, and the COVID-19 crisis has illustrated this more clearly than ever. Collaboration is inherent in the very nature of our industry; even the way we refer to other companies as ‘partners’, and our relationships, or ‘partnerships’ with them, shows how collaborative the channel is,” commented Shaun Lynn, CEO, Agilitas. “Although it is surprising to see that the amount of revenue attributed to partnerships has decreased since 2017, it is heartening to understand that channel leaders expect this to increase in the coming months and years. Working closely together to expand propositions is the only way channel companies will be able to survive and come out of the other side in the best possible health.”

As well as investigating the state of collaboration in the industry at the moment, the report also investigates the top advice from channel decision-makers about how best to collaborate. The most popular piece of advice was ‘Businesses must identify the core services they can continue to deliver for current customers, while also looking at those solutions that will need to be outsourced to strategic partners’ – recommending that firms should be cautious not to rely solely on partnerships, nor solely on their own solutions.

For the Connect to Collaborate report, Agilitas surveyed 250 channel leaders working in UK-headquartered businesses, with an annual turnover of over £5million. The results within the report are the findings of this commissioned research, carried out in partnership with leading research firm Opinion Matters in 2019.

Agilitas will be releasing further findings in an upcoming ‘how-to’ guide, ‘Connect to Transform’. To request your free copy of the full Connect to Collaborate report, please visit THIS PAGE

More blogs

Read next

Latest News

Welcome home Ricky!

Welcome home Ricky! The whole team at Agilitas are delighted to share the fantastic news that Ricky Chadwick, one of our Repair Engineers has finally come home to his family after 81 days spent in hospital with COVID-19. Ricky, his family, friends and colleagues have been praying and sending their thoughts and best wishes for…

Read more

Latest News

Channel Partners Embrace Change

Richard Eglon, Marketing Director, Agilitas Over the last few months, everyone in the world has had to adapt suddenly and unexpectedly to a different way of life. This has been harder and more serious for some than for others, but many have found themselves in a completely different situation now to where they expected to…

Read more

Latest News

Agilitas extends global reach with ITEC partnership

Managed services player Agilitas continues to use partnerships as a way of reaching out to more of the market Agilitas has continued to take steps to extend its reach through a process of striking up industry partnerships. The firm recently revealed it had taken steps to bolster its security offering by becoming a Fortinet Integrator…

Read more

Get in Touch

CONTACT US TODAY AND TAKE CONTROL OF YOUR IT

Fill in the form below or ring a member of the team

0115 919 6000